Last week we shared some things with our clients who are facing some ‘stuck’ phases, and we asked their permission to share these insights with you.
Let’s cut to it.
You’ve got ambition. You’ve got decent marketing. You’ve maybe even got a great product or service. So why does your growth feel… stuck?
It’s not because you’re in the wrong market.
Last week we shared some things with our clients who are facing some ‘stuck’ phases, and we asked their permission to share these insights with you.
Most brands make the mistake of talking to people who already know them—when they should be talking to people who’ve never heard of them in their life.
Assumption is the enemy of conversion. When you assume your audience knows what you do, who you do it for, and why it matters, you leave them confused. And confused people don’t convert. They click out, scroll past, or ignore you altogether.
Every message, every post, every landing page should be written like it’s someone’s first interaction with you. Because for most people, it is.
Stop writing like you’re speaking to your followers. Start writing like you’re speaking to strangers.
Clear over clever. Direct over “different.” If your homepage assumes people already know your story, your Instagram assumes they already trust you, or your ads assume the offer is already understood—you’re bleeding attention before they even have a chance to care.
This is the one everyone wants to argue with. “But we’re doing organic content.” “But we’re focusing on SEO.” “But we’re trying to go viral first.”
Right. And while you’re waiting for the algorithm to notice you, your competitors are showing up in feeds, search results, inboxes, and DMs every single day—because they paid to be there.
Even SEO? That’s not free. You’re paying for backlinks, content writers, tech audits. It’s an investment like anything else.
Here’s the uncomfortable truth: ads aren’t a risk. Not running them is.
Every week you delay testing paid channels is another week of lost data, missed leads, and compounding opportunity cost. That doesn’t mean dumping cash into a boosted post and crossing your fingers. It means getting strategic. Testing hooks. Narrowing audiences. Building creative that sells.
If you want predictable growth, you need predictable traffic. And the fastest way to that is spending with purpose.
“We care about integrity.” “We’re innovative.” “We value people.”
Cool. So does literally every brand on earth.
The problem isn’t the values. It’s the fact that most companies treat them like wallpaper—pretty, vague, and completely disconnected from how they actually show up in the market.
Your values aren’t what you say on a slide deck. They’re what your customers feel when they interact with you.
If you say you value innovation, but your checkout experience feels like 2008, you’re not living that value. If you say you care about community but don’t respond to your own Instagram comments, same deal. If you say you put clients first but ghost them after a sale, guess what? You just taught them your actual values.
And values that aren’t visible don’t convert. Because people buy from what they trust—and trust is built in the actions, not the adjectives.
If you’re feeling stuck, if your clicks aren’t converting, if your audience isn’t growing—it’s probably not your marketing team or your website platform or your pricing model.
It’s these foundational gaps. You’re assuming too much. You’re playing too safe. You’re talking big about brand values but not showing them where it counts.
Fix these three things, and your strategy won’t just look better on paper—it’ll start working harder in the real world.
