To be frank, we’re a just two-person studio (for now). Owned & operated by a husband and wife with complimentary skills. We are passionate about what we do and committed to who we do it for.

What am I trying to say? 

Because we’re two people, what we believe in matters. What we are embracing affects everything we do for this studio and how we can better help others. This writing piece can help you understand our values, and see where we are headed in 2026. 

This is also in hopes of helping our clients embrace who they are better. For prospects to align with us clearer, and people to understand our hearts. So let’s get into it. Here are the five beliefs we are focusing on in 2026. 

1. It’s all about organic creation and playing

When we say organic creation, we don’t mean organic growth or leads. We are speaking directly about creating things with our own hands, organically. 

The world is muddled with poor design, copy and repetitive digital experiences. Before and after the advent of AI. We know that AI only has the capacity to create based on averages of available data. It doesn’t mean it’s creating the best experiences. 

So we’re pushing toward a direction that values human creativity, and human-centered design models. Because that is the whole goal. That is who these brands, experiences and products are for at the end of the day. We value ‘playing’ because it is a crucial part of being able to create things that are impactful. Playing allows you to open your mind toward new possibilities. The more you play with your skills, the more curious you become. To play, you’ve gotta love what you do. This year, we’ll be playing more with design and tech, making things just because.

2. Personal connection is crucial

We believe that this year is going to be focused on personal connection and how much brands can resonate within our hearts. Long gone are the days where you can automate everything, and expect great results.

Connecting 1on1 with our clients is something we already do- but we want to take it a step further. Opening our schedules for 1on1 consulting is important to us this year. As well as sharing more authentically online who we are. Creating new connection opportunities within our branding framework.

All businesses we work with this year, will be advised by us to focus on connecting with their audience more. That’s how you’re going to do well in this market. 

3. Human-centered experiences will be at the forefront

People are tired of AI answering machines when calling their local plumber. They are concerned about deepfakes online. AI generated creative work is becoming a bottom barrel outcome. The AI generated captions and blogs aren’t going to last long. Google is down ranking bad AI-generated content. The world has become deeply impersonal to everyday people. 

But the work is about being human. It’s about connecting the way humans connect. We believe to embrace human-centered experiences means to embrace the right direction for businesses overall in 2026.

We’ll be focusing on human-creativity. Advising our clients to use AI for background tasks. Not for connecting to people for them or removing their role from their business. It might come as contrary to popular behavior. But, we are seeing in real time that clients who are focusing on the humans on the other end and creating experiences that work for them, are winning.

4. Being different is good. 

Being a small studio, owned by a husband and wife, who has worked with businesses of all sizes, makes you naturally different. It’s just us two here. One head of design & brand, and one head of tech & strategy. We don’t want to be a big inaccessible team. We value connecting with our clients and we value being makers. From the big guys to the little guys, our clients are happier when they can speak to us and have work completed by us.

We didn’t get into this to have someone else do the creative work for us. We got into this to create better things for people who need it. That means being deeply involved. We’re makers who love being owners. We love design and creating experiences and products that people genuinely need.

Being different is a good thing. We’ll be embracing this in 2026.

5. It’s cool to care.

For a while there, we got stuck in the trap of being afraid to look bad online or sharing our passion so much that others think it’s cringe worthy. Well, you know what? It’s cool to care.

Many found Timothee Chalamet’s speech about wanting to be great cringe. But those in pursuit of something meaningful and worthwhile know- it’s cool to care. Those who care make things that actually create change.

We genuinely love business strategy, researching, design, user experience, brand design, developing, and coding. Yup, even zeros and ones are epic to us. You can’t fake caring about those things. And this year, those who are only in it for the money and not for the love of the game are going to have a hard time finding a place where people want those who care. We’re in this because we love this. And we’ll be sharing how much we care about what we do more with our clients, on our website and on our socials. It’ll come out in the level of work we complete. Caring deeply about what you do, and who it affects is our 2026 value.

Follow along with us.

This year we’ll be turning these beliefs into real time behavior.

In our social media and the type of content we create. To the type of experiences we design and product for our clients to help them. Down to the everyday decisions on what we will do to advance our skills to help others. 

We hope you stay tuned. From clients, to future clients we don’t know about yet, to friends, interested parties and more.