Get In Touch

Norton Consulting

Insurance consulting focused on redemption and healthy lifestyles, breaking barriers for the burnt out and undervalued.

Norton Consulting is unique, in that they want you to grow financially- but never at the expense of your character and health. Built for ex-athletes and veterans joining insurance, the goal was to build a redemption focused brand that builds connection and energy.

Full Services Provided

Facing a major change in services structure and audience requires a logo that speaks to the new strategy and approach. From designing 25 versions, getting anonymous user feedback on 4 and selecting a top contender. The goal? Communicate his brand origins, beliefs, and behaviors from his Human Branding Framework.
Logo Design
Fonts, typefaces, colors, and use cases.
Brand Guidelines
Using his framework, we uncover his services and his brand on a comprehensive custom design that showcases the uniqueness of his Program to the target audience.
Website Design
Standardized development process is included- but we often like to code something special. Like his custom 4-7-8 breathing technique tool.
Website Development
The UX and design of the Carrier Score Card.
Asset Provision

Process Breakdown

Pat joined us on our comprehensive discovery call uncovering the beating heart of his business. Over three hours, we learn everything we need to know to begin researching and planning a strategy.
The Human Branding Framework
From competitor research, to mood boards, user personas and sitemaps. We uncover the strategy for his new brand and website.
Planning & Research
We create over 25 logo variations covering different combinations of his brand beliefs, story and key elements to land on four contenders for audience testing.
Logo Concepts & Audience Testing
We finalize the logo options for Pat, as he views our design intentions and audience feedback to decide on the impression he wants to leave on his audience.
Logo Refinement
We create a small sheet of guidelines within Pat's scope of font selection, sizing, logo variations and colors. This is for use within his website and online presence.
Brand Guidelines
Now that we have a comprehensive understanding of his brand and what it looks like, we unfold the website strategy over 8 pages of content covering standard pages like home, about, scheduling... and unique pages such as The Program, Who It's For & his tools pages. Creating copy and content that feels as if you are speaking with him.
Website Design
This is the implementation piece. From standard website practices to custom functionality as requested by the client.
Development
After request from Pat, we structure out the UX of a downloadable scoring sheet for his prospects with the capacity to fill out with strategic questions. We then design it and turn it into a real asset on his site. We also added in a custom coded breath work tool for him and his clients.
The Carrier Scorecard & The 4-7-8 Breathing

Up Next

Service Business
Norton Consulting
Insurance consulting focused on redemption and healthy lifestyles, breaking barriers for the burnt out and undervalued.

Branding

Design

Logo Design

Web Development

My experience with Brandch has been nothing shy of excellent. They are professional, polished, and results-driven, but in my opinion their greatest asset is their seemingly limitless creativity.
Abigail Bradeen,
Gravity Jack.
What stood out most? They really listened. Not only did they grasp my vision, but they also offered insightful suggestions that elevated the project in ways I hadn’t considered.
Robert W. Henry, Haven Realty Owner & Lifecoach
Their attention to detail is unmatched and the end result was A1.
Juandiego, Rep. of CNGC
Their team's professionalism, creativity, and dedication to a variety of strategies have exceeded our expectations.
Mark Buche, Gravity Jack
Read Our Google Reviews
My experience with Brandch has been nothing shy of excellent. They are professional, polished, and results-driven, but in my opinion their greatest asset is their seemingly limitless creativity.
Abigail Bradeen, Gravity Jack
What stood out most? They really listened. Not only did they grasp my vision, but they also offered insightful suggestions that elevated the project in ways I hadn’t considered.
Robert W. Henry, Haven Realty Owner & Lifecoach
Their attention to detail is unmatched and the end result was A1.
Juandiego, Rep. of CNGC
Their team's professionalism, creativity, and dedication to a variety of strategies have exceeded our expectations.
Mark Buche, Gravity Jack
Read Our Google Reviews
My experience with Brandch has been nothing shy of excellent. They are professional, polished, and results-driven, but in my opinion their greatest asset is their seemingly limitless creativity.
Abigail Bradeen, Gravity Jack
What stood out most? They really listened. Not only did they grasp my vision, but they also offered insightful suggestions that elevated the project in ways I hadn’t considered.
Robert W. Henry, Haven Realty Owner & Lifecoach
Their team's professionalism, creativity, and dedication to a variety of strategies have exceeded our expectations.
Mark Buche, Gravity Jack
Their attention to detail is unmatched and the end result was A1.
Juandiego, Rep. of CNGC
Read Our Google Reviews